Dean Whitney · Get Better Lab
Executive Coach in Portland
Portland's professional culture has a distinctive orientation — values-driven, purpose-conscious, and often skeptical of conventional corporate frameworks. That makes it a natural fit for the Get Better approach: a neuroscience-based coaching methodology that takes purpose seriously as a measurable, structural phenomenon rather than a philosophical aspiration. Dean Whitney works with Portland-area executives and founders to build the internal architecture that gives that purpose operational form.
Work with Dean →What You Get
What Changes When You Work With Dean
- ✓ Neuroscience-based coaching that takes purpose seriously as a structural, measurable phenomenon
- ✓ Life Quality Score diagnostic that shows exactly where values and life architecture are misaligned
- ✓ Harvard Medical School–trained coach with deep experience with purpose-driven leaders
- ✓ Build a leadership operating system that integrates values, performance, and personal fulfillment
- ✓ Remote engagement structure that respects the Pacific Northwest professional culture and pace
Ready to Work Together?
Dean works with a small number of clients at a time. Reach out to start the conversation.
Get in Touch →FAQ
Common Questions
Does Dean work with Portland-based executives and founders?
Yes. Dean works with clients remotely across the US. Portland-based leaders — particularly those in purpose-driven industries and organizations — are a strong fit for the depth and precision of the Get Better Framework.
How does this work for values-driven leaders specifically?
Values-driven leaders often experience a specific kind of misalignment: the organization's stated values and their personal drivers diverge over time, producing a gap between external mission and internal experience. The Get Better Framework addresses this directly through the Calling driver and the Human vs. Being distinction.
What's the investment for a coaching engagement?
Dean's coaching engagements are priced at $10,000 per month with a six-month minimum. Reach out via getbetterlab.com to discuss fit and availability.
How do I get started?
Email hello@getbetterlab.com or use the contact form at getbetterlab.com.
Start with the Book
Get Better: A Neuroscience-Based Framework for Human Development is available now on Amazon.
Get the Book →