Dean Whitney · Get Better Lab
Executive Coach in San Francisco
San Francisco's tech ecosystem produces some of the world's most driven, intelligent, and analytically rigorous leaders — and some of the most burned out. The same intensity that builds companies can quietly erode the person running them. Dean Whitney works with Bay Area executives and founders to apply the same systems thinking they use in their companies to the design of their own lives — using neuroscience, measurement, and a structured framework to close the gap between external achievement and internal coherence.
Work with Dean →What You Get
What Changes When You Work With Dean
- ✓ Apply systems thinking to your own life with a neuroscience-based framework built for analytical minds
- ✓ Get a measurable baseline — the Life Quality Score — across the four drivers that determine life quality
- ✓ Work with a coach who understands the specific pressures of the tech and startup ecosystem
- ✓ Address burnout at the biological level, not just through time management or mindset shifts
- ✓ Build a life architecture that scales with your company without costing you everything else
Ready to Work Together?
Dean works with a small number of clients at a time. Reach out to start the conversation.
Get in Touch →FAQ
Common Questions
Does Dean work with tech founders and executives specifically?
Yes. A significant portion of Dean's clients are founders, executives, and senior leaders from the tech and startup world. The analytical framework of the Get Better approach — measurement, systems, structured planning — tends to resonate strongly with people who think in those terms professionally.
I've tried therapy and coaching before. Why would this be different?
The Get Better Framework is structural, not just conversational. It starts with measurement — your Life Quality Score across four specific drivers — and builds a systematic path forward from that baseline. Most clients who've tried other approaches find the difference is in the precision and the system, not just the insight.
Can Dean work with me remotely from San Francisco?
Yes. Dean works with clients remotely across the US and internationally. All remote engagements are conducted via video and include the same level of access and depth as in-person work.
What does a coaching engagement with Dean look like?
Six-month minimum engagement. Weekly 60-minute sessions, a full LQS baseline assessment, personalized Transformation Management System, async voice access Monday through Friday, and quarterly 90-minute planning intensives. The structure is designed for sustained depth, not episodic check-ins.
Start with the Book
Get Better: A Neuroscience-Based Framework for Human Development is available now on Amazon.
Get the Book →